Basic/Advanced Training on SEO & Google Analytics in Singapore

SEO Training

tinkerEdge provides several in-depth training programs catered to your professional needs and level of IT proficiency, ranging from Basic SEO Training to Advanced SEO Training modules and even Google Analytics.

These 1.5 to 3-hour long training sessions which are broken down into simpler, comprehensive modules aim to delve deeper into SEO theories and practices. These include the ways SEM can complement your marketing strategy, page ranking, internal linking, SEO localization and internationalization (for region-targeting) and choosing the appropriate Content Management System for your company.

Available Training Modules

Basic SEO Training
Advanced SEO Training
Google Analytics Training

Basic SEO Training

Program Highlights

Duration

Introduction to SEO

  • What is SEM?
  • Difference between SEO & PPC
  • How SEM complements your marketing strategy?

20 mins

Page Crawling, Indexing & Ranking

  • How search engines work?
    Web crawling, indexing & returning search results
  • Understanding search query intent
  • How do search engine rank pages on search results?

40 mins

External & Internal Links

  • Google PageRank
  • Difference between external & internal links

30 mins

Implementing SEO

  • On-page optimization
    On-page elements, using rich snippets
  • On-site optimization
    Site architecture
    Issues with Flash, Javascript content, login & forms
    Using robots.txt
    Duplicate content
    How Google view duplicity?
    Resolving duplicate content: Canonical tag v.s. HTTP 301 redirect
  • Off-site optimization
    Building content strategy (applicable to site)

90 mins

Total Duration:

Up to 3 hours

Advanced SEO Training

Program Highlights

Duration

Case Studies:

  • International SEO / SEO localization
  • Changing of website domain name & migrating website
  • Choosing right CMS (content management system) with SEO elements
  • Removing content from search engine indexes

90 mins

Total Duration:

Up to 1.5 hours

Google Analytics Training

Program Highlights

Duration

Introduction to Google Analytics

  • How do Google Analytics measure performance of your website?
  • Understand limitations of Google Analytics

20 mins

Know Your Website Audiences

  • Which geographical locations do users come from?
  • What is the language settings in your users' browsers?
  • Do users access your website from their desktops, tablets or mobile devices?
  • How do users navigate within your website?

30 mins

Insights On Marketing Channels

  • What are your traffic sources (i.e. Direct, Organic Search, Paid Search, eDMs, Campaigns, Referrals)?
  • What is your performance of your Google Adwords (PPC) or other paid search campaigns?
  • Which search engines are driving organic search traffic?
  • What are the keywords that are driving both paid & organic search traffic?
  • Which landing pages do users land on upon entering your website?

40 mins

Analyze Conversion Goals

  • How do you setup conversion goals?
  • How do you optimize your conversion funnel to drive more conversions?
  • Use of Multi-Channel Funnels (MCF)

30 mins

Total Duration:

Up to 2 hours