Snake Oil SEO Salesman

Avoid Cheating by SEO Consultants or Digital Agencies

Hiring an in-house SEO person is often seen in large scale ecommerce websites or online businesses, in which organic search traffic constitutes a substantial proportion of their overall traffic visits. In such cases, hiring any external consultants or agency vendors…

Google Analytics Multi-Channel Funnel (MCF) Report

Explaining Marketing Attribution Models [Scenario Example]

Marketing attribution has grown importance over the years, as many digital marketers and website owners are looking to stretch every dollar being spent and prioritize multi-channel marketing efforts across various digital marketing channels, i.e. eDMs, Organic Search, PPC, Social Media,…

Use of robots.txt, noindex, nofollow, canonical URL & 301/302 Redirects

Many are mistaken that page crawling & indexing is an intertwined function in Google Search, but in fact they are actually separated mechanism layers. Web pages can be crawled, but that doesn’t mean that they will be indexed by Google….

Excel - Text to Columns Function Step 1

How to breakdown & analyze top searched keywords?

Webmaster tools offered by Google and Bing, provide a source to obtain top searched keywords that search engines have returned pages from your website. Your web analytics is also an intelligence source to retrieve search terms that are driving traffic…

Social Media Wars

Effectively Implement Social Media Analytics Tracking

Having social sharing buttons on web pages is a common sight nowadays. Not one, not two but many different social sharing buttons to facilitate users to share content onto various different social media platform. The most popular social media platforms…

Extract Google Ranking in Google Docs

Check Google Ranking with Google Docs & Excel

There are many software and tools available in the market that allow search marketers to check their web page rankings on Google SERP. Rank Tracker requires an one-time payment to purchase the software license, while Software as a service (SaaS)…

Website Speed Test Waterfall Chart - After Experiment

Load JQuery Asynchronously Improves Website Speed

The popularity for using JQuery on websites have grown in recent years, and as high as 40% of websites out in the Web are employing JQuery. It is common in seeing web developers to use JQuery for sliding animations, form…

Auto Insert Canonical Tags Into Web Pages for SEO

I came across this Google Analytics Code Inserter Perl Script, which automatically insert Google Analytics code into your web pages that do not have the analytics tag in the first place. For SEO purposes, I amended the code to facilitate…

Website Speed Test Waterfall Chart

Reading Website Speed Metrics from WebPagetest

WebPagetest is a free website speed test tool made available to the public. Simply enter your website or individual web page URL, followed by selecting your desired location and browser type that you want to test with. Click the “Start…

Extract URLs in Google Docs Spreadsheet

Check On-Page for Broken Links with Google Docs

It can be tedious to check for broken links on a web page, especially a web page with many links. Other than using desktop tools, i.e. Xenu, Screaming Frog installed on your workstation, Google Docs is a good alternative tool…