- Algorithmic advertising
Right audience, right message, right time with programmatic advertising
Leveraging real-time bidding (RTB) and data points, the automated sale and purchase of digital advertising space via ad exchanges serves up programmatic ads that are specific & personalised to your audience.
- Precision audience targeting with first-party data
- Access to exclusive and premium ad inventories
- Scaled across display, video, mobile and connected TVs
Beyond impressions, delivering impact with smarter reach
- Connect with publishers
How programmatic advertising works?
Advertisers can access over 100 ad networks, providing an extensive range of ad inventory options beyond the commonly-known Google and Meta ad networks.
Advertiser
Demand-Side Platform (DSP)
Ad Exchange
Supply-Side Platform (SSP)
Publisher (Audience)
- Use cases
Driving real business impact with programmatic ads
Brand Awareness
Build brand recognition among your ideal customers, and reach high-intent audiences across ad inventories
Customer Acquisiton
Craft lookalike segments that mirror your best customers, and target new prospects with the highest likelihood to convert
Retargeting
Re-engage previously engaged customers with personalised messaging with retargeting campaigns
Account-Based Marketing
Execute both demand generation and lead generation for B2B to attract and convert the right prospects
- Did you know?
Data is key fundamental for programmatic reach
- Advertiser Choices
Build your media plan with ad formats and media buying types
Commonly ad formats available on various DSPs:
- Display Ads (static or animated)
- Rich Media Ads with multimedia elements like video, audio and interactive features
- Video Ads
- in-stream on YouTube or streaming services; or
- out-stream appearing within publisher content)
- Dynamic Ads with personalized content or for ecommerce shopping ads
- Native Ads blend into content feeds on social media or news websites
- Audio Ads delivered through audio streaming platforms like Spotify
- Digital Out-of-Home (DOOH) like digital billboards or public space screens
- In-game Ads appearing within games
- What are we using?
Reach the right audience at the right moment with
Engage customers on various touch points with programmatic ads
Reach the right audience in today’s fragmented digital landscape.