Complements with SEO to target keywords of search intent and retargeted audiences across the funnel stage

Performance-driven search marketing delivering measurable growth

Commonly used paid advertising channel in boosting the website’s visibility immediately on search engine results. Businesses can reach high-intent customers who are actively searching for your products or services.

of surveyed businesses spend $100 to $10,000 on Google Ads every month

Source: WebFX

of small businesses have a paid search strategy in place

Source: WordStream

of advertisers’ total budgets is actually spent on paid search

Source: Search Engine Journal

Setting the right footsteps to drive ROI with paid search

Keyword Research

Identify high-converting, low-competition opportunities to drive qualified traffic and maximize your budget efficiency

Compelling Ad Message

Persuasive headlines with call-to-actions and ad extensions, powered with A/B testing to capture attention and drive actions

Landing Page Optimization

Align ad message with content will improve the relevance of your ads and creates a seamless customer experience

Audience Targeting & Segmentation

Optimize campaign targeting using demographic and behaviourial data to reach your ideal customers at the right time

Budget & Bids

Use of AI-powered smart bidding that adjust bids in real-time with combinations of signals to ensure potential customers see your ad

Performance Analytics

Track, measure, and analyze campaign performance data to understand campaign effectiveness and optimize for better results

Specialized in the these SEM platforms

Suitable for businesses who invest in performance-driven growth

Growing Businesses

Companies ready to launch new products / services or looking to scale up their customer acquisition

High-Intent Industries

Businesses in competitive verticals like legal, healthcare, finance, real estate, and B2B services where search intent drives quality leads

B2B Service Providers

Professional services firms, consultancies, and technology companies seeking to generate qualified leads.

Proven approach to transform your search marketing performance

Discovery & Audit

Comprehensive analysis of your current digital presence, competitor landscape and keyword research

Step 1

Strategy

Craft SEM strategy that aligns with your broader growth marketing initiatives

Step 2

Campaign Architecture

Structured account, campaigns and ad groups setup is the fundamental to scale and optimize

Step 3

Refine + Scale

Continuous performance optimization through data analysis, A/B testing and budget reallocation

Step 4

Real results from real clients who trusted us

Client

B2C E-commerce for Baby Vertical

Key achievement

ROAS improved from 2.77x → 6.84x since account takeover
MoM ROAS increased from 5.1x → 8.37x, while maintaining existing spend levels

Client’s challenge

AI bidding was NOT optimized for revenue growth
Poor quality scores dragging down ad performance
Broad keywords attracting non-converting visitors
One-size-fits-all campaign structure prevented budget allocation to top-performing product lines

What we have done?

Reconfigured AI bidding to maximize revenue and ROAS
Introduced new search ad formats with compelling copy
Created dedicated campaigns by product line for budget control
Implemented stricter keyword match types to drive high-intent traffic
- Appended product attributes (size, color, brand names) for improved Shopping Ads performance.
- Applied keyword variations (stroller, prams) to maximize search visibility

Client

B2C E-commerce

Key achievement

Reduced CPA from $11.22 to $7.15 (+36% HoH)
Increased Conversion Rate from 0.61% to 1.09% (+79% HoH)

Client’s challenge

High CPA across Search & Display campaigns
Overly broad targeting driving low-quality website traffic
Large number of campaigns requiring systematic optimization
Budget allocation inefficiencies across campaign types

What we have done?

Search Campaigns Optimization

Eliminated non-performing keywords and implemented stricter match types to attract high-intent visitors

Display Campaigns Refinement

Created refined audience personas from Google Analytics
Combined audience segments with keyword targeting for better relevance

Budget Reallocation & Prioritization

Shifted spend from Display to Search for better efficiency
Prioritized optimization of campaigns with CPA >$50

Client

Windows & Door Contractor

Key achievement

Reduced cost per lead from $18 to $8 (+56%)

Client’s challenge

Inefficient search campaign spending with high cost per lead
Poorly structured campaigns mixing different keyword match types
Broad-match keywords driving expensive leads

What we have done?

Conducted comprehensive account audit to identify structural inefficiencies

Restructured campaign architecture for better budget allocation:

Created dedicated campaigns by product line, e.g. windows, doors
Organized ad groups by material attributes, e.g. aluminum, glass
Eliminated targeting overlap across campaigns

Optimize keyword strategy:

Implemented dedicated broad match campaigns for keyword discovery
Created separate campaigns with stricter match types to capture high-intent traffic

Dominate search results with SEM strategies

Let’s discuss how we can drive measurable results for your business.