- Analytics and insights
Being data-driven is no longer optional but a necessity for businesses
Leveraging on marketing analytics, businesses can evaluate the performance of each channel or touchpoints across customer journey.
Customer analytics can uncover holistic insights on customer behaviour, preferences, needs and predict future actions.
The use of data points converges to create a personalized customer experience across digital or omnichannel environments.
- Data insights solutions
Fostering data-centric excellence
Marketing Analytics
Identify areas for improvement and optimization on growth strategies
Transform your digital strategy with expert Google Analytics implementation
Transform your business with powerful Adobe Marketing Analytics solutions
Customer Analytics
Tailor customer experience from deeper insights into customer behaviour, preferences, and needs
Build a smarter customer data strategy with Klaviyo CDP
Visual Data
Transform data into visuals for storytelling, and convey insights or meaning from data
- Data strategy and planning
Strategic approach to data excellence
Discovery
Data Strategy
Setup
Reporting
- Complete metrics framework
Track the right indicators at every stage of the customer journey
Input Metrics
Measure the resources or efforts put into a process
Example:
- Ad spend
- Traffic source
- Email volume
Process Metrics
Measure the efficiency and effectiveness of the process
Example:
- Bounce rate
- Session duration
- Click-through rates
Output Metrics
Measure the immediate and tangible results of a process
Example:
- Sales revenue
- Leads generated
- Refund amount
Outcome Metrics
Measure the effects or consequences as a result of initiatives
Example:
- Add to cart rate
- Cart checkout rate
Impact Metrics
Measure the long-term or strategic effects or consequences
Example:
- Customer lifetime value
- Churn rate
Ready to discover what your data is telling you?
Measure KPIs / metrics that matters, and NOT data overwhelmed