Display Advertising refers to the use of text or banner image advertising on advertising networks (i.e. Google Display Network) to reach new customers on the web and via mobile applications. Unlike SEM Marketing, Display ad campaigns targets the top of the marketing funnel and targets brand affinity with its target audience.
At tinkerEdge, we are proud Google Partners with specialization in Search, Mobile and Display Advertising using Google Ads and its Google Display Network. With its suit of products including Google proprietary websites like YouTube, Gmail, as well as millions of partnering publisher websites that make use of Google AdSense, it stands as the largest ad network today.
Leveraging on this, our digital marketing team shall identify the best performing display ad size and optimize the targeting of keywords, demographics, topics, interests, affinity audience, and in-market audience to help businesses reach the right customers.
How we can help in Display Advertising to bridge your brand with new customers?
Business Process Outsourcing (BPO) for display advertising through the management of PPC accounts for clients and the provision of transparent reports for our clients.
Conduct thorough checks and audits to help our clients discover new opportunities and mitigate shortfalls to drive better ROI and formulate display advertising strategies for clients.
Execution of display campaigns by setting up PPC accounts, necessary conversion tracking tools, and display ad campaigns based on the industry’s best practices with the goal to streamline targeting and maximise the return on spending.
Display advertising campaign optimization through analysis of current ad campaign performance and automated bidding strategies to identify more opportunities to drive leads, conversions and sales revenue for your website. Recommendations to achieve monthly cost savings, better ROI through a lowered cost per acquisition (CPA) or an increase in return on ad-spend (ROAS) will then be provided.