tinkerEdge > Consulting > Search Engine Marketing (SEM)

Work with our SEM services to drive targeted traffic & conversions

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is often mixed up with Search Engine Optimization (SEO), but there is a unique difference between the two. SEM is associated with SEO in such a way that both are digital marketing strategies to drive traffic visits from search engines such as Google and Bing. However, SEM usually requires businesses to allocate some spend budget to run search campaigns, while SEO involves optimizing the website to drive search traffic organically without additional spend.

SEM is also commonly known as paid search or PPC (pay per click), where businesses will only spend when visitors click on the ad. It is a quick to implement strategy for businesses to bid for keywords and show up their ads above their competitors, while SEO takes time to build up traffic organically via creating unique content.

Unlike offline marketing, SEM provides the transparency of the campaigns and ads with metrics like:

  • Impressions: refers to the number of times your ad shows up on a screen. This doesn’t imply that the person clicks on it.
  • Clicks: refers to the number of times your ad is being clicked on.
  • Cost per Click (CPC): refers to the average cost of each click that business have to pay for.
  • Conversion: refers to the defined action that businesses want to get visitors to do on their website, i.e. send an inquiry, make a purchase
  • Cost per Acquisition (CPA): sometimes known as Cost Per Lead (CPL), which refers to the cost to acquire a business lead. This metric is often used for B2B businesses to measure the efficiency in their spend budget to acquire leads. If the CPA is $7, this means the campaign is spending $7 to acquire each lead. Typically, the lower CPA, the better
  • Return on Ad Spend (ROAS): refers to the ratio or percentage of revenue value delivered by the campaign to the ad spend. This is often used by B2C businesses to measure the direct ROI performance of the campaigns. If the ROAS is 200%, this means the campaign is spending $10 to deliver $20 of revenue value. The higher ROAS, the better.

We are proud to be Google Partner, with the specialization in Search & Display Advertising for Google Ads.

We have experience working with the following platforms to run paid search campaigns

Google Ads
Bing Advertising
Google Search Ads 360

Why should you engage our SEM services?

We are an experienced team of SEM practitioners that offer paid search strategies dedicated to the digital marketing needs for global brands and small-medium businesses (SMBs/SMEs). We know it better than anyone when it comes to tailoring the search strategies for your industry, as well as to complement with your other marketing channels. Our professional team will enable you to attain your company goals by delivering on performance, and we pride ourselves on our transparency, there is no hidden information about our services.

Focus on Targeted Traffic
Unlike the conventional advertising strategy such as newspaper advertisements which involves payment to target readers that are not interested in your products or services, Our SEM services allows you to target customers that are searching for keywords which are related to your niche/business.

Quick and Reliable Results
With our SEM services, you will get your website to the first page of Google search results in less than 24 hours! As long as your ads fulfills the terms and conditions of Google. In most cases, it can be active on the same day and allows you to connect with your potential customers.

Affordable Services
Our SEM services will allow your advert campaign to be visible to customers that search your targeted keywords which are relevant to your business. Useful tip: You will only pay once they click on it.

SEM can allow you to create a maximum cost per click (this implies that you are willing to pay for each click) which manage your marketing budget. Also, it will help you to set a daily target to ensure that you don’t exceed your marketing budget limit.

Brand Awareness in Search Engines
Your ads to be shown on the search engine pages 24/7, or you can have the flexibility to show the ads on specific days or time of the week. We enable clients to target potential customers from around the world.

Serve as Growth Partners
As an expert SEM company, partnering with us, we help to increase your business traffic, sales revenue and conversions rate.

Our Search Engine Marketing activities include:

Paid Search Marketing Strategy
We offer support by understanding your unique businesses values, goals and challenges. Following that, we will recommend the best strategic plan on using SEM to achieve your objectives.

SEM Campaign Management
Performing keyword research, structuring campaigns and budget allocation planning is our initial step to ensure the campaigns fulfill the digital marketing objectives. On-going SEM campaign optimization is our daily bread and butter to maximize the spending efficiency and deliver the best results.

Reporting & Analysis
We have a keen interest in analyzing data to develop insights and actionable next steps. Our value proposition lies in making use of data to fuel the success of the SEM campaigns. We grow with our clients through frequent communication in providing the best strategy and recommendations to them.

SEM Audit
If you are unhappy with your current SEM performance, we can perform an audit on the campaigns to identify whether:

  • The media spending and campaign structures fulfill the marketing objectives;
  • You are targeting the right audiences;
  • Any opportunities that you have missed out;
  • List of action items & optimization strategies to spend effectively on the campaigns.
Ready to engage us?

Articles on Search Engine Marketing

3 Approaches to create a Performance-driven Campaign Structure for your Google Ads account

Poor campaign setup in Google Ads may not spend your budget efficiently and lead to poor performance. Learn how to plan your campaigns structure effectively.

Why Responsive Search Ads are not producing the best results?

Featuring a case study on the use of Responsive Search Ads (RSA) and how to improve the performance of Google’s newest and most flexible ad format.

Other Paid Advertising Services

Optimize shopping ad campaigns to drive highest revenue & ROAS

Build brand affinity with your target audiences at the top of the marketing funnel

Leverage on data points with DSPs & RTB to deliver effective ads to the right audience at the right time

Leverage on social platform opportunities to reach and engage with your customers

Close your conversion gap by targeting potential customers who have interacted with your website

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