tinkerEdge > Consulting > SEM Marketing

SEM Marketing Strategy & Services in Singapore

SEM Marketing Singapore

SEM Marketing refers to paid searches that many websites and online businesses use to drive traffic and sales conversions. This is commonly done on the Google Search Network which comprises of its own Google Search engine as well as its partners (such as Yahoo!, AOL).

Leveraging on the search intent of each user, relevant advertisements are displayed with each search. Being user driven and highly targeted, SEM marketing tend to drive high ROI for online platforms.

Unlike traditional marketing, we adopt an agile marketing approach in the execution of SEM campaigns to re-allocate budgets to better performing campaigns and pause non-performing ones. The latter can then be reviewed and changes can be made to maximise the effectiveness of each clients digital marketing strategy.

With experience working with enterprise level platforms, we are performance-driven with our competitive edge coming from the ability to optimise large media spending budgets and concurrent campaigns.

How does SEO & SEM Marketing work together?

  • Both Enterprise SEO & SEM Marketing work with keyword phrases targeting, and PPC has a greater flexibility for geographical location targeting;
  • SEO takes a longer & strategic approach to drive organic search, whereas SEM can bring customers to your website within a shorter lead time;
  • Use of SEM to target high competitive keyword phrases, where it may be difficult for new websites to rank for;
  • Display your search ads to target competitor’s brand names, while SEO is unable to capitalize on that.

We are proud to be Google Partner, with the specialization in Search, Mobile & Display Advertising for Google Ads.

Working with:

Google Ads
Bing Advertising
Google Search Ads 360

How we can help in SEM Marketing to drive paid search traffic?

Business Process Outsourcing (BPO) for SEM

  • Manage the PPC accounts on behalf of clients
  • Provide transparent reporting to clients

SEM Marketing Strategy

  • Perform a thorough check & audit on SEM accounts, i.e. Google Ads, Bing Ads to discover opportunities or mitigate shortfalls in driving better ROI
  • Optimize search experience with organic or other paid media channels

SEM Campaigns Execution

  • Setup PPC accounts & necessary conversion tracking
  • Setup SEM campaigns based on industry’s best practices
  • Streamline targeting to maximize spending returns

SEM Campaigns Optimization 

Analyze the current performance of search ad campaigns & provide recommendations to:

  • achieve monthly cost savings;
  • gain better ROI: lower cost per acquisition (CPA) or higher return on ad-spend (ROAS);
  • use advanced optimization or automated bidding strategies, and
  • identify many more opportunities to drive more conversions, leads & sales revenue for your website.
Ready to engage us?

Other Paid Advertising Services

Display Advertising

Build brand affinity with your target audiences at the top of the marketing funnel

Programmatic Advertising

Leverage on data points to show effective ads to the right audience at the right time

Remarketing / Retargeting

Close your conversion gap by targeting potential customers who have interacted with your website