A case study on how we evaluate programmatic ad campaigns with performance-based marketing objectives to determine whether they are delivering results.
Instead of placement targeting, develop a strategy to define your customer persona and convert into audience targeting for display campaigns on Google Ads.
Get valuable insights on how programmatic advertising works, and understand the considerations & costs before hopping into running programmatic ads.
Poor campaign setup in Google Ads may not spend your budget efficiently and lead to poor performance. Learn how to plan your campaigns structure effectively.
Featuring a case study on the use of Responsive Search Ads (RSA) and how to improve the performance of Google’s newest and most flexible ad format.
Get tips on how to avoid being cheated by unethical SEO consultants or snake oil SEO salesman from digital agencies, when you are outsourcing SEO work.
Sharing insights on making sense of the metrics in email marketing, and how to conduct effective email campaigns experiments.
Understand how each marketing attribution model presents the value of each marketing channel for digital marketers to spend their dollar effectively.
tinkerEdge was invited to conduct a basic SEO training course for Sinapore Institute Management’s (SIM) aspiring entrepreneurs . Read on to find out more!
A comparison table on the use of robots.txt, noindex, nofollow, canonical URL, 301/302 redirects for Google crawling, indexing & handling duplicate pages.