- Paid Advertising
- May 28, 2020
- Cheok Lup
Are Programmatic Ads Delivering Results?
A case study on how we evaluate programmatic ad campaigns with performance-based marketing objectives to determine whether they are delivering results.
- Paid Advertising
- May 8, 2020
- Kyan Ong
Moving away from Placements Targeting for Display Advertising on Google Ads
Instead of placement targeting, develop a strategy to define your customer persona and convert into audience targeting for display campaigns on Google Ads.
- Paid Advertising
- April 28, 2020
- Cheok Lup
The Truths & Beginner Guide to Programmatic Advertising
Get valuable insights on how programmatic advertising works, and understand the considerations & costs before hopping into running programmatic ads.
- Paid Advertising
- April 27, 2020
- Jun Wei Kwen
3 Approaches to create a Performance-driven Campaign Structure for your Google Ads account
Poor campaign setup in Google Ads may not spend your budget efficiently and lead to poor performance. Learn how to plan your campaigns structure effectively.
- Paid Advertising
- October 8, 2019
- Kyan Ong
Why Responsive Search Ads are not producing the best results?
Featuring a case study on the use of Responsive Search Ads (RSA) and how to improve the performance of Google’s newest and most flexible ad format.
- SEO
- January 17, 2016
- Cheok Lup
Avoid Cheating by SEO Consultants or Digital Agencies
Get tips on how to avoid being cheated by unethical SEO consultants or snake oil SEO salesman from digital agencies, when you are outsourcing SEO work.
- Email Marketing
- December 31, 2015
- Genin Koh
Email Marketing Conversion Optimization: Conducting your Experiment
Sharing insights on making sense of the metrics in email marketing, and how to conduct effective email campaigns experiments.
- Web Analytics
- November 12, 2015
- Cheok Lup
Explaining Marketing Attribution Models [Scenario Example]
Understand how each marketing attribution model presents the value of each marketing channel for digital marketers to spend their dollar effectively.
- SEO
- January 14, 2015
- Genin Koh
Basic SEO Training Course for SIM YEN
tinkerEdge was invited to conduct a basic SEO training course for Sinapore Institute Management’s (SIM) aspiring entrepreneurs . Read on to find out more!
- SEO
- January 4, 2015
- Cheok Lup
Use of robots.txt, noindex, nofollow, canonical URL & 301/302 Redirects
A comparison table on the use of robots.txt, noindex, nofollow, canonical URL, 301/302 redirects for Google crawling, indexing & handling duplicate pages.
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