Snake Oil SEO Salesman

Hiring an in-house SEO person is often seen in large scale ecommerce websites or online businesses, in which organic search traffic constitutes a substantial proportion of their overall traffic visits. In such cases, hiring any external consultants or agency vendors…

Email marketing has always been an integral part of community outreach and engagement for businesses across the globe – even with the advent of social media platforms like Facebook and Instagram with messaging functions. That’s why it is so important for businesses…

Google Analytics Multi-Channel Funnel (MCF) Report

Marketing attribution has grown importance over the years, as many digital marketers and website owners are looking to stretch every dollar being spent and prioritize multi-channel marketing efforts across various digital marketing channels, i.e. eDMs, Organic Search, PPC, Social Media,…

Speaker conducting SEO training for SIM YEN

ON 10th Jan 2015, Tinkeredge’s Cheok Lup was invited to share his insights and knowledge with aspiring entrepreneurs from the Singapore Institute of Management (SIM) Young Entrepreneur Network in a 3-hour comprehensive training course on Basic Search Engine Optimization (SEO).  The session…

Many are mistaken that page crawling & indexing is an intertwined function in Google Search, but in fact they are actually separated mechanism layers. Web pages can be crawled, but that doesn’t mean that they will be indexed by Google….

Excel - Text to Columns Function Step 1

Webmaster tools offered by Google and Bing, provide a source to obtain top searched keywords that search engines have returned pages from your website. Your web analytics is also an intelligence source to retrieve search terms that are driving traffic…

Social Media Wars

Having social sharing buttons on web pages is a common sight nowadays. Not one, not two but many different social sharing buttons to facilitate users to share content onto various different social media platform. The most popular social media platforms…

Extract Google Ranking in Google Docs

There are many software and tools available in the market that allow search marketers to check their web page rankings on Google SERP. Rank Tracker requires an one-time payment to purchase the software license, while Software as a service (SaaS)…

Website Speed Test Waterfall Chart - After Experiment

The popularity for using JQuery on websites have grown in recent years, and as high as 40% of websites out in the Web are employing JQuery. It is common in seeing web developers to use JQuery for sliding animations, form…

I came across this Google Analytics Code Inserter Perl Script, which automatically insert Google Analytics code into your web pages that do not have the analytics tag in the first place. For SEO purposes, I amended the code to facilitate…