tinkerEdge > Consulting > Paid Advertising

Jump-start to achieve fast results with Paid Advertising

Paid advertising, also known as pay per click (PPC), is often the most effective channel for organizations to drive quick-win results within a short time frame. Targeted audiences & personas can be reached to serve the right message at the right time. Compare to traditional offline channels, we can determine at a faster rate on the success of the digital paid campaigns with the use of analytics & data points.

By employing the advanced strategies & functions of each digital marketing platform, i.e. Google Ads, Bing Ads, DSPs, we leverage on the automation of connecting data points to the campaigns to deliver performance at better ROI with efficiencies.

Search Engine Marketing (SEM)

Convert searchers to paying customers at shorter lead time with SEM

Display Advertising

Build brand affinity with your target audiences at the top of the marketing funnel

Programmatic Advertising

Leverage on data points to show effective ads to the right audience at the right time

Remarketing / Retargeting

Close your conversion gap by targeting potential customers who have interacted with your website

What will be the recommended media spend?

We often get queries from organizations on how to spend their marketing budget effectively & efficiently. While the media spend allocation may differ across different industries and organizations, we adopt the best practices of allotting budget for respective paid channels while achieving their business goals at the end of the day. As much as possible, we recommend to allocate 10% of the budget as contingency, to cater for any new initiatives that might arise.

Below are some of the general rule-of-thumb budget allocation based on the marketing objectives:

Market Entry or New Launches

  • Brand Building (50%)
  • Performance (40%)
  • Contingency (10%)

For new market entrants or product launches, higher proportion of the media spend goes to brand awareness campaigns.

Revenue/Conversion Driven

  • Performance (65%)
  • Brand Building (25%)
  • Contingency (10%)

For performance based objectives, higher proportion of the media spend goes to conversions & revenue generating campaigns.