Cheok Lup is a data driven & hands-on practitioner in digital marketing. He acquires more than 10 years of expertise in web development, web analytics, enterprise level SEO, paid search, competitive analysis, and performance marketing strategies & tactics. He has worked with global firms, institutes, small-medium businesses (SMBs/SMEs), and start-ups.
He has worked with different stakeholders: digital product managers/owners, developers, UI designers, web analysts & regional marketing teams from Singapore, Malaysia, Hong Kong, China, Australia, India & UK to implement scalable & cost-efficient solutions and drive incremental business growth successfully.
Prior to tinkerEdge, Zhi Yong was working at an established e-Commerce firm for 10 years. Having been involved in the marketing scene since his very first paycheck, he is proficient in both online and offline marketing, email marketing, SEO and SEM. Apart from e-Commerce, he has experience in digital, print, and outdoor media as well.
A veteran in digital marketing, he is currently a Digital Marketing Lead at tinkerEdge. In-charge of liaising with developers and stakeholders, he is a full-time technical SEO guru, but also the part-time self-appointed coffee manager on a voluntary basis. He is the one in-charge of purchasing coffee supplies online when it runs low (mostly due to his daily coffee intake of 4-5 cups minimum).
With more than 6 years of experience in B2B e-Commerce, Aidil is no stranger to the realm of digital marketing. Currently holding the position of a Senior Digital Marketing Executive at tinkerEdge, his area of expertise includes SEM, SEO and Email Marketing. On top of that, he is also adept in IT Security and Data Analysis, thanks to his background in Computer Science.
Aidil has spearheaded SEO projects, planned email marketing campaigns, and enhanced email deliverability of marketing campaigns. When he isn’t engulfed in his infinite trove of excel spreadsheets, he can be found dreaming about his next cup of caramel macchiato, which he had just finished five minutes ago.