Cheok Lup is a data driven & hands-on practitioner, with more than 15 years of expertise in areas: web/product development, web analytics, performance-driven digital marketing strategies & tactics. He has worked with various global firms to deliver scalable & cost-efficient solutions, as well as assisted institutes, small-medium businesses (SMBs/SMEs), and start-ups in building functional teams & shaping up operational processes for growth.
With extensive experience working with stakeholders of all levels: senior leadership, digital product managers/owners, developers, technical lead, UI/UX designers, web/data analysts & regional marketing teams from Singapore, Malaysia, Hong Kong, China, Australia, India & UK, he adopts performance-centric approach in implementing workable digital strategies and delivering incremental business growth successfully.
While being a wine & dine gastronomer, he often explores cooking & whipping up dishes for his close associates and friends.
Filling the role of Digital Marketing Lead, Zhi Yong has more than 15 years of experience in both offline and digital marketing, email marketing, SEO, SEM, and paid advertising for B2B & ecommerce. Prior to this, he had experience in driving community growth for print and digital circulation with the integral use of effective marketing channels, and also served as product manager on multiple occasions in building up their digital assets.
He is versatile in communicating with both technical developers and business stakeholders effectively, and often serves as people’s connector in managing their expectations. He often provides an alternate perspective view to mitigate any risks of potential pitfalls or deficits.
He is also a connoisseur with a love for coffee and whisky, and is often seen to taste new coffee brews in town and dabble in mixing whisky concoctions.