Snake Oil SEO Salesman

Avoid Cheating by SEO Consultants or Digital Agencies

Hiring an in-house SEO person is often seen in large scale ecommerce websites or online businesses, in which organic search traffic constitutes a substantial proportion of their overall traffic visits. In such cases, hiring any external consultants or agency vendors…

Speaker conducting SEO training for SIM YEN

Basic SEO Training Course for SIM YEN

ON 10th Jan 2015, Tinkeredge’s Cheok Lup was invited to share his insights and knowledge with aspiring entrepreneurs from the Singapore Institute of Management (SIM) Young Entrepreneur Network in a 3-hour comprehensive training course on Basic Search Engine Optimization (SEO).  The session…

Use of robots.txt, noindex, nofollow, canonical URL & 301/302 Redirects

Many are mistaken that page crawling & indexing is an intertwined function in Google Search, but in fact they are actually separated mechanism layers. Web pages can be crawled, but that doesn’t mean that they will be indexed by Google….

Excel - Text to Columns Function Step 1

How to breakdown & analyze top searched keywords?

Webmaster tools offered by Google and Bing, provide a source to obtain top searched keywords that search engines have returned pages from your website. Your web analytics is also an intelligence source to retrieve search terms that are driving traffic…

Extract Google Ranking in Google Docs

Check Google Ranking with Google Docs & Excel

There are many software and tools available in the market that allow search marketers to check their web page rankings on Google SERP. Rank Tracker requires an one-time payment to purchase the software license, while Software as a service (SaaS)…

Auto Insert Canonical Tags Into Web Pages for SEO

I came across this Google Analytics Code Inserter Perl Script, which automatically insert Google Analytics code into your web pages that do not have the analytics tag in the first place. For SEO purposes, I amended the code to facilitate…

Extract URLs in Google Docs Spreadsheet

Check On-Page for Broken Links with Google Docs

It can be tedious to check for broken links on a web page, especially a web page with many links. Other than using desktop tools, i.e. Xenu, Screaming Frog installed on your workstation, Google Docs is a good alternative tool…