- Paid Advertising
- May 28, 2020
- Cheok Lup
Are Programmatic Ads Delivering Results?
A case study on how we evaluate programmatic ad campaigns with performance-based marketing objectives to determine whether they are delivering results.
- Paid Advertising
- May 8, 2020
- Kyan Ong
Moving away from Placements Targeting for Display Advertising on Google Ads
Instead of placement targeting, develop a strategy to define your customer persona and convert into audience targeting for display campaigns on Google Ads.
- Paid Advertising
- April 28, 2020
- Cheok Lup
The Truths & Beginner Guide to Programmatic Advertising
Get valuable insights on how programmatic advertising works, and understand the considerations & costs before hopping into running programmatic ads.
- Paid Advertising
- April 27, 2020
- Jun Wei Kwen
3 Approaches to create a Performance-driven Campaign Structure for your Google Ads account
Poor campaign setup in Google Ads may not spend your budget efficiently and lead to poor performance. Learn how to plan your campaigns structure effectively.
- Paid Advertising
- October 8, 2019
- Kyan Ong
Why Responsive Search Ads are not producing the best results?
Featuring a case study on the use of Responsive Search Ads (RSA) and how to improve the performance of Google’s newest and most flexible ad format.