A case study on how we evaluate programmatic ad campaigns with performance-based marketing objectives to determine whether they are delivering results.
Instead of placement targeting, develop a strategy to define your customer persona and convert into audience targeting for display campaigns on Google Ads.
Get valuable insights on how programmatic advertising works, and understand the considerations & costs before hopping into running programmatic ads.
Poor campaign setup in Google Ads may not spend your budget efficiently and lead to poor performance. Learn how to plan your campaigns structure effectively.
Featuring a case study on the use of Responsive Search Ads (RSA) and how to improve the performance of Google’s newest and most flexible ad format.