During a technical SEO audit conducted on the website, it was uncovered that there were multiple occurrences where a single domain name was actually having over 100,000 backlinks pointing to the client’s website. All these domain names were scraping and hotlinking content from the client’s website, which results in having so many backlinks.
With Google Penguin Algorithm penalizing for manipulative backlinks, organic search traffic had declined over the past few months.
What we have done?
- Performed analysis to identify poor quality backlinks
- Disavow the poor quality backlinks to Google
Key Achievements:
- Recovery of organic search traffic from Google Penguin