tinkerEdge > Success Stories > Revenue Growth for Performance Campaigns on Google Ads
Revenue Growth for Performance Campaigns on Google Ads

Revenue Growth for Performance Campaigns on Google Ads

The client was running various campaign types: SEM, shopping, display campaigns on Google Ads, and getting a Return On Advertising Spend (ROAS) of less than 3x. This means that the campaigns were driving revenue of $300 for every $100 spent.

We discovered that most of the media spend led to under-performing ROAS, was due to:

  • Ad copies were not optimized to target the audiences
  • Branded & non-branded keywords were overlapped in multiple campaigns
  • Campaigns were targeting multiple yet different objectives at the same time, resulting in low ROAS efficiency for the bid strategies

What we have done?

  • Focus bidding strategies to drive maximum revenue and highest ROAS
  • Enhance data integrity for shopping ad product feeds in Google Merchant Center
  • Introduce new ad types & ad copies for existing & new campaigns
  • Improve on demographics targeting, and cleaned up keyword targeting match types

Key Achievements:

  • Drove higher revenue with improved media spend efficiency, where ROAS from 2.77x to 6.84x since takeover from Jun 2020 onwards.
  • Improved ROAS from 5.1x to 8.37x MoM, Jul 2020 v.s. Jun 2020, while media spend for both months remains the same.

Case Details:

Client name:
B2C E-commerce Marketplace
Location:
Singapore
Date:
August 2020
Scope:
SEM, Shopping Ads, Display Advertising