Reach out to new customers via display advertising for branding awareness
Display Advertising is the use of text & banner image ads via ad networks, i.e. Google Display Network, to reach new customers on the web and in apps — across devices. Google Display Network is the largest ad network that contains Google proprietary websites like YouTube, Blogger, and Gmail, plus millions of partnering publisher websites (using Google Adsense) across the Internet. Unlike Paid Search (SEM), Display Advertising is on the higher end of the sales conversion funnel, which is often used as marketing channel to build brand affinity with targeted audiences.
Targeting options like keywords, demographics, topics, interests, affinity audiences, in-market audiences are available for marketers to reach the right customers. View the ad size guidelines to identify the best performing display ad sizes to serve on Google Display network.
We are proud to be Google Partner, with the specialization in Search, Mobile & Display Advertising for Google AdWords.
How we can help in Display Advertising to bridge your brand with new customers?
Business Process Outsourcing (BPO) for Display Advertising
- Manage the PPC accounts on behalf of clients
- Provide transparent reporting to clients
Display Advertising Strategy
- Perform a thorough check & audit on PPC accounts to discover opportunities or mitigate shortfalls in driving better ROI
- Boost other digital marketing channels or new/running campaigns
Display Advertising Campaigns Execution
- Setup PPC accounts & necessary conversion tracking
- Setup display ad campaigns based on industry's best practices
- Streamline targeting to maximize spending returns
Display Advertising Campaigns Optimization
Analyze the current performance of display ad campaigns & provide recommendations to:
- achieve monthly cost savings;
- gain better ROI: lower cost per acquisition (CPA) or higher return on ad-spend (ROAS);
- use advanced optimization or automated bidding strategies, and
- identify many more opportunities to drive more conversions, leads & sales revenue for your website.