- Paid Advertising
- May 8, 2020
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Moving away from Placements Targeting for Display Advertising on Google Ads
Instead of placement targeting, develop a strategy to define your customer persona and convert into audience targeting for display campaigns on Google Ads.
- Paid Advertising
- October 8, 2019
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Why Responsive Search Ads are not producing the best results?
Featuring a case study on the use of Responsive Search Ads (RSA) and how to improve the performance of Google’s newest and most flexible ad format.