- Paid Advertising
- May 28, 2020
- Cheok Lup
Are Programmatic Ads Delivering Results?
A case study on how we evaluate programmatic ad campaigns with performance-based marketing objectives to determine whether they are delivering results.
- Paid Advertising
- April 28, 2020
- Cheok Lup
The Truths & Beginner Guide to Programmatic Advertising
Get valuable insights on how programmatic advertising works, and understand the considerations & costs before hopping into running programmatic ads.
- SEO
- January 17, 2016
- Cheok Lup
Avoid Cheating by SEO Consultants or Digital Agencies
Get tips on how to avoid being cheated by unethical SEO consultants or snake oil SEO salesman from digital agencies, when you are outsourcing SEO work.
- Web Analytics
- November 12, 2015
- Cheok Lup
Explaining Marketing Attribution Models [Scenario Example]
Understand how each marketing attribution model presents the value of each marketing channel for digital marketers to spend their dollar effectively.
- SEO
- January 4, 2015
- Cheok Lup
Use of robots.txt, noindex, nofollow, canonical URL & 301/302 Redirects
A comparison table on the use of robots.txt, noindex, nofollow, canonical URL, 301/302 redirects for Google crawling, indexing & handling duplicate pages.
- SEO
- January 10, 2013
- Cheok Lup
How to breakdown & analyze top searched keywords?
With Excel 2007 & above, you can easily analyze the list of top searched keywords obtained from your web analytics or competitive intelligence sources.
- Social Media
- December 19, 2012
- Cheok Lup
Effectively Implement Social Media Analytics Tracking
Different solution of implementing social media analytics tracking is discussed to effectively quantify the ROI for your social marketing efforts.
- SEO
- October 30, 2012
- Cheok Lup
Check Google Ranking with Google Docs & Excel
Search marketers can check Google ranking for their targeted keywords of a smaller scale and involve no costs with Google Docs & Microsoft Excel.
- Web Performance
- July 16, 2012
- Cheok Lup
Load JQuery Asynchronously Improves Website Speed
An experiment that discusses the benefits and improvement on website speed performance when websites load JQuery asynchronously.
- SEO
- May 19, 2012
- Cheok Lup
Auto Insert Canonical Tags Into Web Pages for SEO
A useful guide to automatically insert canonical tags into web pages for search engine optimization (SEO) with the tweaked Perl script.
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