A case study on how we evaluate programmatic ad campaigns with performance-based marketing objectives to determine whether they are delivering results.
Get valuable insights on how programmatic advertising works, and understand the considerations & costs before hopping into running programmatic ads.
Get tips on how to avoid being cheated by unethical SEO consultants or snake oil SEO salesman from digital agencies, when you are outsourcing SEO work.
Understand how each marketing attribution model presents the value of each marketing channel for digital marketers to spend their dollar effectively.
A comparison table on the use of robots.txt, noindex, nofollow, canonical URL, 301/302 redirects for Google crawling, indexing & handling duplicate pages.
With Excel 2007 & above, you can easily analyze the list of top searched keywords obtained from your web analytics or competitive intelligence sources.
Different solution of implementing social media analytics tracking is discussed to effectively quantify the ROI for your social marketing efforts.
Search marketers can check Google ranking for their targeted keywords of a smaller scale and involve no costs with Google Docs & Microsoft Excel.
An experiment that discusses the benefits and improvement on website speed performance when websites load JQuery asynchronously.
A useful guide to automatically insert canonical tags into web pages for search engine optimization (SEO) with the tweaked Perl script.